Nike, Pepsi dominate nontraditional media exposure during Super Bowl
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Pepsi's Super Bowl Halftime Show Sponsorship Makes for Super Advertising - TheStreet
Hotels, Ice Cream, and Shoes as Canvases for Great Brands
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Hour Detroit - May 2023 by Hour Media - Issuu
MediaPost – News and Conferences for Media, Marketing and Online Advertising Professionals
PepsiCo Live Project, PDF, Pepsi Co
PEPSI® Develops New Platform with Verizon to Immerse Fans into Pepsi Super Bowl Halftime Show with Live 360-degree Mobile Experience
Pepsi's Halftime Show Goes National Campaign
What Is Shotgun Marketing And Why It Matters In Business - FourWeekMBA
Pepsi Will No Longer Sponsor Super Bowl Halftime Show - Sports Illustrated
The Pepsi Super Bowl LIV Halftime Show and The Impact of Social Media Marketing, by Mary Rodak
Super Bowl Halftime Show: Pepsi's Final Act? –
Social Media Archives
Schedule / Advertising Week NY 2023
Pepsi, Coca-Cola will not run ads during Super Bowl
