The NFL's ratings are down - but just who exactly isn't watching anymore?
TV Ratings: Rams-49ers NFC Championship Scores 50 Million Viewers
NFL, Macy's Thanksgiving Parade Up in TV Ratings – The Hollywood Reporter
Packers Beat Bears & NFL 100th Season Kickoff Game Ratings Rise – Deadline
NFL Media på X: 2016 THURSDAY NIGHT FOOTBALL BROADCAST SCHEDULE ANNOUNCED / X
NFL posts highest opening ratings since 2016
Nielsen, Seal 'Thursday Night Football' Ratings Pact; Numbers To Include Out-Of-Home, Twitch And Local TV Viewing – Deadline
NBC Takes Over Thursday Night Football Amid Promising Signs in TV Ratings - The New York Times
State of the Union TV ratings 1993-2023
NFL TV Tracker: A Weekly Look at NFL Viewership
Rose Bowl Ratings: USC's Comeback Win Way Up Over 2016 Game – Deadline