Prepare for backlash. Be patient. That's the advice for Dan Snyder from those who led other team name changes
Washington Redskins New Name Should Be Warriors
What's next for sale of NFL's Washington Commanders?
Washington Football Team officially renamed 'Commanders'
The mishandling of the brand: The continuing failure of leadership on the business side of the Washington Commanders franchise - Hogs Haven
Washington Football Team President Shares Latest On Rebrand – SportsLogos.Net News
Washington NFL team rebrand as 'Commanders'
NFL's Washington Football Team launch rebrand engagement platform - SportsPro
A Team by Any Other Name Is Fine, It Turns Out - The New York Times
Why the Commanders are selling for $6 billion despite struggles and scandals - The Athletic
Washington Commanders host all-access rebrand event
Petition · Re brand the Washington Commanders. ·
Washington Football Team Continues Rebrand With New Website