Playing to Win: Jerry Jones and the Dallas Cowboys: Magee, David

An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a nice guy, he might not seem the most obvious choice for a hard-nosed corporate leader.