Sports Mega-Event Viewership: Will Gen Z Watch the Super Bowl and the Olympics?
Super Bowl LVII: TV Ratings Sunday, Feb. 12, 2023 – The Hollywood Reporter
NFL Regular-Season Ratings Fell Amid 'Thursday Night Football' Move to - WSJ
Super Bowl ratings error—Fox issues new data following Nielsen miscount
Cross-platform ratings show the Super Bowl is as important as ever - Insider Intelligence Trends, Forecasts & Statistics
NBCU Sells Out Super Bowl 56, With Spots Reaching $7 Million
Super Bowl, Olympics demonstrate power of live sports
Power Five Exclusion of Stanford and Cal Is Bad for Team USA, Olympics - Sports Illustrated
Unlike Super Bowl, Winter Olympics have little sports fan interest
Super Bowl Ads Surprise Element All But Eliminated—for Better or Worse –