NBC Takes Over Thursday Night Football Amid Promising Signs in TV Ratings - The New York Times
Prime draws 13 million viewers for 'TNF' debut, exceeding expectations
College, NFL football dominate TV ratings race - Los Angeles Times
NFL Ratings Report Card: CBS, Fox, NBC Deliveries Continue to Climb –
Sunday Night Football' Reigns As TV's No. 1 Show For 11th Straight Year
NBC Sunday Night Football - Wikipedia
's 'Thursday Night Football' is a hit
Season-to-Date: Monday Night Football Averaging 15.3 Million Viewers through First Seven Weeks of Joe Buck and Troy Aikman's Debut Season, Up Double-Digits Year-Over-Year - ESPN Press Room U.S.
ESPN Pays Top Dollar for Football, but Audience Isn't Buying - The New York Times
Big ad price increase for NFL 'Thursday Night Football' packages